Unfolded Issue 1



And thank you for taking time out to
read our first newsletter.

This is a chance for us at MacLehose - Hung Hing’s UK sales office - to let you all know what’s new! New print techniques, paper information, environmental issues, new ideas and innovative products, new materials, machines and processes – everything you need to know for printing in China, in one handy newsletter delivered straight to your inbox!

In this issue we will be looking at Hung Hing’s environmental policies and the recent investment into Hung Hing. But first…. let’s look at our first case study to show you just one of the projects HH has been working on this summer.


Case Study:

Usborne’s Noisy Wind Up Fire Engine Book

Having worked with Usborne Publishing to help develop the construction of this new children’s title and source the right components we were really thrilled to receive our final copy. This is the third in the hugely popular “wind up toy” series, each one with it’s own added play value!
To see the book in full visit

Publishing News looked at the candidates for the Stora-Enso Design and Production Award including the first title in this series - Farmyard Tales Wind-Up Tractor Book:


"This wonderfully crafted book, featuring the gorgeous illustrative prowess of Stephen Cartwright, provides a mesmerizing blend of play and story telling. Just the engineering of this book makes it eligible for some kind of award, but the added charm of the illustrations and the stories make it an enthralling experience for the children and one in which they can take part. I wish adult books were this good!”

[Publishing News Friday 9th May 2008]


If you would like to find out more about any of the techniques used on this product from sourcing of bespoke toys and /or sound modules through paper engineering to finishes then please contact the sales team at the usual details below:





Did you know.....?


Hung Hing’s paper is purchased from well-managed and environmentally friendly forests. HH are FSC, PEFC & ISO 14000 certified. Last year we also won Hong Kong’s “Caring Company” award.


HH’s waste water is treated & re-used. All raw materials comply with environmental protection regulations and we adopt technology, materials & design that minimise the impact on the environment.

Printing & Packaging

HH use recycled paper & materials where possible. HH recycle 400,000 tonnes of waste paper every year inc; 60,000 tonnes from our own plants. We also manufacture our own Kraft, liner papers and cartons made up of minimum 70% recycled content.minimise the impact on the environment.


HH endeavour to shorten transportation time by producing at plants closest to our vendors. Recent studies show that shipping UK paper waste to China produced less Carbon Dioxide than sending them to UK landfill.


HH enhance and encourage the environmental awareness & responsibility of employees & suppliers alike. We review environmental policies & performance on a regular basis.


New Investor brings Capital and Expertise

To capture opportunities arising from continued consolidation within the industry, Hung Hing entered into an agreement with a new investor in April 2008. The new investor , Asia Packaging Company Ltd, is beneficially owned by investment funds advised by CVC Asia Pacific Ltd. CVC is one of the leading private equity firms in Asia, with a proven record of investing in high quality printing, paper and packaging companies and helping them develop to their full potential. The transaction was completed in early July 2008 and brings investment and industry expertise in the form of new directors to Hung Hing allowing the Group to further expand in the future.

This capital injection will put Hung Hing in a great position to capture any opportunity arising from the current ongoing industry consolidation. A recent article in the US Publishers Weekly magazine said…


"Despite rising prices, our customers particularly appreciate the unique spectrum of skills and services as well as the high quality and level of service that Hung Hing provide, something no single European printer can offer at any price. Further growth comes from customers whose previous Asian suppliers have closed down as a result of the ongoing industry consolidation and intensifying competition.”
Publishing Weekly US, 28th July 2008

What’s happening at MacLehose?

We were all very sorry to see Stephanie Calveley leave us in August for a well-deserved career break to be a full-time mum (is that a break?), but as always we have a strong team in place and Lee Alesbury has re-joined us heading up Sales. MacLehose are continually resourcing, to make sure all our customer’s requirements for working with Hung Hing in China are taken care of in the UK.

With Frankfurt just around the corner, please remember to let your sales contact know if you require a meeting and/or sales dummies.


Dates for your diary:


Hong Kong Public holidays

Chinese Holiday (Factory closed)

October 15th – October 19th 2008

September 15th 2008 (Mid-Autumn Festival)
October 1st 2008 (National Day)
October 7th 2008 (Chung Yeung Festival)

October 1st – October 3rd 2008


Watch this space...
Hung Hing’s new print finishes brochure to be released soon!

Next issue...
We will be looking at conventional book production at Hung Hing


Hung Hing Printing Group Company Ltd.
MacLehose Associates, 49 Leigh Road,
Eastleigh, Hampshire, SO50 9DF, UK

Tel: 00 44 (0)23 8062 9699 Fax: 00 44 (0)23 8062 9366
E-mail: hunghinguk@maclehose.co.uk
Website: www.maclehose.co.uk

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